Why Architects are Rendering their Designs

19 Jan, 2023


As we move towards the digital age, 3D rendering has increasingly become a widely embraced and vital tool for architectural designs. Propelled by the physical limitations of COVID-19, the rapid adoption of virtual reality has allowed architects to embrace the power of technology to digitally brainstorm, design, render and showcase new projects. Not only are 3D renders efficient and effective at conveying ideas, but they are also affordable and easy to use, making it a necessary tool that drives flexibility within the real estate industry.

What is a 3D Architectural Render?

Virtual reality architectural renders are digitally generated three-dimensional images that allow architects to plan, visualise and showcase projects before they are physically built. Computer generated 3D renders provide useful, cost effective, insights into project designs, and offer architects the opportunity to present a realistic demonstration of their design to clients. Additionally, digital VR renders can  be easily modified and customised, ensuring architects meet their clients needs and wants before any physical construction commences.

Why is Architectural Rendering Important?

Amongst the wide range of functions that virtual reality rendering may offer, the most common purposes  by architects include design analysis, showcasing and marketing. Such renders provide architects with the necessary insights to ensure that their designs are not only feasible and aesthetically pleasing, but adhere to the requirements of the customer.

Design Analysis

One of the core functions is to provide architects with more direction and control over their designs. Virtually created buildings allow the architect to view their proposed project from all angles and viewpoints to ensure that the design is feasible and visually appealing, not only as a standalone building, but also within the surrounding exterior environment it will be built in. When compared with traditional two-dimensional sketches, realistic 3D renders also facilitate the early recognition of mistakes before construction commences. 

Showcasing and Presentations

Virtual 3D renders are a vital modern visualisation tool that allow all involved parties, including architects, project managers, builders and customers, to develop an in-depth understanding of the finished product before construction has even commenced. Digital renders offer interactive, accurate and life-life tours of both the interiors and exteriors of the project, hence playing a key role in revolutionising project marketing. 

The ability to present accurate, life-like, depictions of the end result of a project is an essential marketing and advertising tool that ensures architects can sell their ideas and designs to the appropriate client. It also helps to prevent misunderstandings or miscommunications so that the final product aligns with what was planned and marketed.

Flexibility, Affordability and Efficiency

As the capabilities of technology continue to develop, the procedure of creating 3D renders becomes increasingly fast and affordable. This contributes towards rapid turnaround times as design can be easily modified, edited and shared with clients, rather than starting from scratch each time an adjustment needs to be made. As a result, architectural renders also promote a more collaborative approach to project management, allowing inputs from all parties involved. 

In addition to the creation of faster, low-cost renders, efficiency is also improved through the ability to digitally share and view virtual tours, regardless of timezones or schedules. This is especially significant given the constantly growing international property market, as it ensures that project marketing can transcend time zones and geographic barriers so that such renders can be viewed at any time and from any location.


3D architectural renders continue to transform and evolve the architectural, project marketing and real estate industry. Not only do they allow for architects to recognise and rectify errors early on, but they offer an effective marketing tool due to the ability to showcase accurate, life-like, depictions of projects that are yet to be built. As the adoption of such technology continues to grow, the cost and time required simultaneously decreases, improving the experience for both architects and clients. 

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