Adopting VR Tours in the Digital Age

Virtual Reality Tours

The utilisation of virtual reality allows for the interactive showcasing of properties to prospective buyers through a device, eliminating the need for physical display homes. Rather than relying upon 2D images, 3D renders can be efficiently shared to interested buyers, allowing them to view accurate representations of the home at any time and in any location. 

The rapid adoption of VR technology can be seen through a 2021 Zillow Research Survey of housing trends:

• 68% of buyers believed that 3D tours would give them a better feel for the space than static photos 
• 63% of customers stated that it would be easier to unlock properties on their phone and tour them in-person on their own time 
• 61% of home buyers wished more listings had 3D tours

Further, a 2018 report from Coldwell Banker Real Estate has emphasised the increased engagement that VR tours creates, finding that:

• 62% of survey respondents said they would go with a real estate agent who made VR technology available
• 68% of buyers said they want to use VR to see how their current furniture looks in the home
• 77% of survey respondents want to take VR tours of homes before visiting

Not only does VR allow for customers to explore all 360 degrees of a property - including the furniture, layout, sizing and finishes - in their own time, but it also allows for a significant reduction in the need of resources for developers and real estate agents, while also contributing towards improved buyer engagement, and therefore, increased revenue. With convenience and efficiency being major motivators for the younger generation, investment in virtual reality technology is becoming progressively essential.

If you’re a developer looking to utilise the power of virtual reality in revolutionising the way your projects are marketing, look no further than DragonVR. Our team is dedicated to working closely with our clients to create realistic, interactive, virtual tours that are affordable, yet of the highest quality. Contact us today to get started!